Social Scavenger
Gamifying the Future:
A Nationwide Challenge to Connect Teams, Reinforce Key Messaging, and Give Back
Our client, the leading provider of human capital management solutions, sought a dynamic way to engage its nationwide workforce, embed leadership’s strategic vision for the coming year, and strengthen company culture. They turned to a gamified team building experience that seamlessly combined fun, flexibility, and future-focused messaging—all while driving meaningful connections and a charitable impact.
The Solution
We customized “Great Scott!”—a proven, time-travel themed team building game—by creating a unique future decade dedicated entirely to ADP’s priorities and goals. This allowed participants to experience a known, enjoyable format while interacting with new, company-specific content:
- Established Fun + Future Focus: Great Scott! normally takes teams on a journey through multiple decades (80s, 90s, 00s, 10s), solving thematic puzzles and challenges. By adding a custom future decade we integrated ADP’s key messaging into an already engaging structure.
- Flexible and Inclusive Participation: Teams could play together in person or virtually using our web-based platform. This ensured that remote, hybrid, and on-site groups could all take part simultaneously.
- Social Responsibility at the Core: One of the challenges required teams to discuss various charitable options and jointly choose a cause to support. This facilitated meaningful conversations around corporate values, purpose, and community impact.
Execution (How We Did It)
Our production team worked closely with ADP’s leadership and agency to ensure seamless integration of content and logistics—something we always prioritize, whether the setup is in-person, virtual, or hybrid, as it was in this case.
- Content Curation: Strategic messages were woven into the new “future” decade’s puzzles and storylines, reinforcing key points through play.
- Custom Video Introduction: A personalized video from ADP’s leaders (along with our host) set the energetic, future-focused tone.
- Scalable Scheduling: Over six weeks, local managers picked a convenient one-hour slot, and our browser-based platform supported both in-person and remote teams.
- Group Play Mechanics: Teams collaborated, discussed their reasoning, solved puzzles tied to ADP’s vision, and selected a charity—deepening alignment with the company’s values.
The Results
The initiative generated impressive levels of engagement, insight, and community impact:
- Nationwide Reach: 81 regions participated, engaging roughly 1,000 employees from diverse roles and locations.
- Embedded Messaging: By experiencing leadership’s priorities within the immersive narrative, teams internalized key messages more effectively than through traditional presentations.
- Enhanced Team Cohesion: Collaborative puzzle-solving and strategic discussions fostered stronger connections among coworkers, improving communication and trust.
- Charitable Impact: Winners directed donations to a charity of their choice, reinforcing ADP’s commitment to making a meaningful difference. The charity-related challenge spurred thoughtful team dialogue and reinforced the company’s values around giving back.
This game was amazing and definitely a highlight. Our group had so much fun getting to know each other better. Super easy to use!
Conclusion
Through creativity, collaboration, and customization, ADP successfully brought their leadership vision to life on a national scale. The tailored team-building game, Great Scott!, demonstrated that learning and fun can go hand-in-hand, especially when combined with the opportunity to give back. This initiative not only communicated key messaging and goals but also deepened team connections and sparked meaningful action, reinforcing ADP’s commitment to its values and creating a lasting impact across the organization.
Turn Your Leadership Vision
into Action
We specialize in creating custom team building experiences that engage, educate, and inspire. Let us transform your goals into an unforgettable activity that connects your people, drives results that leaves a lasting impact.
Ready to create your own success story? Contact us today.
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