How did Shopify harness the power of gamified experiences to revolutionize its onboarding process, creating a model that others in the industry aspire to emulate, and setting a new standard in engaging and effective employee integration?
Social Scavenger
The Gamification Solution
This is where the concept of gamification comes into play, transforming traditional onboarding into an interactive and memorable journey. Shopify, in their continuous quest for innovation, sought a solution that went beyond mere fun; they needed a tool that resonated with their dynamic culture and fostered genuine connections among team members.
Building Team Cohesion and Cultural Engagement Through Interactive Gameplay
In the custom-designed game "Who Kidnapped Tobi Lutke (CEO of Shopify)", the aim was to create a multifaceted experience that would significantly benefit new employees:
Enhanced Interpersonal Connections
The game's relaxed and enjoyable environment is perfect for fostering strong bonds among team members, a crucial element for long-term team cohesion.
Deep Cultural Immersion
It serves as a dynamic gateway for new hires to understand and embrace Shopify’s culture, ensuring a seamless integration into the company’s ethos and values.
Uncovering Team Dynamics
Through collaborative problem-solving and strategic gameplay, participants discover and leverage individual strengths and weaknesses, setting the stage for effective teamwork in their roles.
Elevating Engagement and Fun
By combining competitive elements with fun and interactive challenges, the game keeps participants thoroughly engaged, making their onboarding experience both memorable and enjoyable.
Organizer and participant feedback from Shopify highlights the game’s success in meeting these objectives, showcasing its value as a key tool in the onboarding toolkit.
Game Mechanics
This team-based competitive event was seamlessly integrated into a private, branded game on the Social Scavenger app, offering an intuitive and engaging experience. The gameplay unfolded as follows:
Team Structure
Each team was led by a 'Tech Captain', responsible for guiding their team through the challenges.
Collaborative Problem-Solving
Teams worked together to solve puzzles and riddles, making strategic decisions on whether to use hints, which affected their point totals.
Interactive Elements
The game included creative photo and video challenges that teams submitted through the app, fostering a sense of camaraderie and shared fun.
Progressive Gameplay
As teams completed various challenges, they earned points and moved up the leaderboard. The game was designed to gradually reveal clues for the ultimate challenge - figuring out 'Who Kidnapped the Boss?'
Debrief and The Big Reveal
Following the completion of the challenges, the event transitioned into
an important and enjoyable phase: the Debrief and Big Reveal. This segment
served as the climax of the game, where several key elements were unveiled:
Revealing the Scores
The suspense built up as the hidden scores were finally revealed, highlighting the performance of each team and celebrating their efforts throughout the game.
Answering the Mystery
The correct answer to the ultimate question – 'Who Kidnapped the Boss?' – was disclosed, offering a satisfying conclusion to the game's narrative (along with how teams actually figured it out - since less than 30% get the answer correct - and we know some are just guessing)!
Showcasing Submissions
Perhaps the most entertaining part of the debrief was the presentation of the funny photos and videos submitted by the teams. This showcase not only provided a lot of laughs but also allowed participants to appreciate the creativity and spirit of their colleagues.
This phase of the game was integral in consolidating the shared experiences of the participants,
reinforcing team bonds, and leaving everyone with memorable moments from the event.
The combination of competition, humor, and creativity in the Debrief and Big Reveal ensured that the game
was not only a learning experience but also a genuinely enjoyable and engaging event.
Customization and Engagement
At the heart of the game's design was a deep level of customization, making it uniquely
relevant and engaging for Shopify employees. The game featured Shopify's CEO, Tobi Lutke, and five key members
from the onboarding and HR teams as characters in the storyline. This element served several purposes:
PersonalizationBy including familiar faces from the company, such as the CEO and heads of departments, the game fostered a sense of familiarity and connection among the new hires.
Humor and ApproachabilityEach featured leader provided amusing photos and crafted humorous motives, along with entertaining 'two truths and a lie' statements. This approach humanized the leadership and made them appear more accessible to new employees, breaking down formal barriers.
Sustainable EngagementThe foundational structure of the game was designed for longevity. Shopify could easily update or replace characters (the 'suspects') as needed, allowing the game to be reused with each new cohort. This adaptability not only made the game a sustainable onboarding tool but also ensured that it remained fresh and relevant.
By integrating these elements, the game not only offered an enjoyable and competitive experience but also served as a platform for introducing key company figures in a lighthearted and engaging manner. This approach significantly contributed to the game's success in onboarding sessions, making it a standout feature in Shopify’s employee engagement strategy.
Conclusion and Impact
We love it! It's always a hit.
Shopify's customized game proved to be a resounding success. It provided a unique and entertaining way to introduce new employees to the company and each other. The flexibility of the game to be conducted virtually or in person added to its appeal, making it a versatile tool for onboarding in any setting. The game’s ability to be reused for different cohorts demonstrated its sustainable value as an onboarding tool.
In conclusion, the custom game not only fulfilled its intended purpose but also set a new standard for engaging and innovative onboarding processes. Shopify's experience serves as a testament to the power of gamification in the workplace.
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